Data protection
General
As the operator of this website and as a company, we come into contact with your personal data. This refers to all data that says something about you and with which you can be identified. In this privacy policy, we would like to explain to you how, for what purpose and on what legal basis we process your data.
We are responsible for data processing on this website and in our company:
tridome GmbH
Grepperstrasse 23
6403 Küssnacht
Switzerland
Phone: +41 (0) 41-790 72 88
E-mail: infos@schwimmkanal.ch
General information
SSL or TLS encryption
When you enter your data on websites, place online orders or send e-mails over the Internet, you must always be prepared for unauthorized third parties to access your data. There is no complete protection against such access. However, we make every effort to protect your data in the best possible way and to close security gaps as far as possible.
An important protection mechanism is the SSL or TLS encryption of our website, which ensures that data that you transmit to us cannot be read by third parties. You can recognize the encryption by the lock icon in front of the Internet address entered in your browser and by the fact that our Internet address begins with https:// and not with http://.
How long do we store your data?
In some places in this privacy policy, we inform you about how long we or the companies that process your data on our behalf store your data. If no such information is provided, we will store your data until the purpose of the data processing no longer applies, you object to the data processing or you withdraw your consent to the data processing.
However, in the event of an objection or revocation, we may continue to process your data if at least one of the following conditions is met:
- We have compelling legitimate grounds for continuing the data processing that outweigh your interests, rights and freedoms (only if you object to the data processing; if the objection is directed against direct marketing, we cannot provide any legitimate grounds).
- Data processing is necessary in order to assert, exercise or defend legal claims (does not apply if your objection is directed against direct advertising).
- We are legally obliged to store your data.
In this case, we will delete your data as soon as the requirement(s) cease(s) to apply.
Data transfer to the USA
We also use tools on our website from companies that transfer your data to the USA and store and, if necessary, process it there. The European Commission has adopted an adequacy decision for the EU-US data protection framework. This determines that the USA guarantees an adequate level of protection for personal data from the EU that is transferred to US companies. This decision is based on new safeguards and measures introduced by the US to meet data protection requirements. The adequacy decision includes, among other things, restrictions and safeguards on access to the data by US intelligence services. Binding safeguards have been introduced to limit the access of US intelligence agencies to what is necessary and proportionate to protect national security. In addition, increased oversight of the activities of the US intelligence services has been established to ensure that the restrictions on surveillance activities are complied with. An independent redress mechanism has also been established to handle and resolve complaints from European citizens about access to their data. The EU-US Privacy Shield Framework thus enables European companies to transfer data to certified US companies without having to introduce additional data protection safeguards. You can view a list of all certified companies at the following link: https://www.dataprivacyframework.gov/s/participant-search
A change to the European Commission's decision cannot be ruled out.
Your rights
Objection to data processing
IF YOU READ IN THIS DATA PROTECTION DECLARATION THAT WE HAVE LEGITIMATE INTERESTS FOR THE PROCESSING OF YOUR DATA AND THEREFORE BASE THIS ON ART. 6 ABS. 1 SENTENCE 1 LIT. F) GDPR, YOU HAVE THE RIGHT UNDER ART. 21 GDPR YOU HAVE THE RIGHT TO OBJECT TO THIS. THIS ALSO APPLIES TO PROFILING BASED ON THE AFOREMENTIONED PROVISION. THE PREREQUISITE IS THAT YOU STATE REASONS FOR THE OBJECTION THAT ARISE FROM YOUR PARTICULAR SITUATION. NO JUSTIFICATION IS REQUIRED IF THE OBJECTION IS DIRECTED AGAINST THE USE OF YOUR DATA FOR DIRECT ADVERTISING.
THE CONSEQUENCE OF THE OBJECTION IS THAT WE MAY NO LONGER PROCESS YOUR DATA. THIS ONLY DOES NOT APPLY IF ONE OF THE FOLLOWING CONDITIONS APPLIES:
- WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS.
- THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
THE EXCEPTIONS DO NOT APPLY IF YOUR OBJECTION IS DIRECTED AGAINST DIRECT ADVERTISING OR AGAINST PROFILING IN CONNECTION WITH THIS.
Further rights
Revocation of your consent to data processing
Many data processing operations are based on your consent. You give this consent, for example, by ticking the appropriate box on online forms before you send the form or by allowing certain cookies when you visit our website. You can withdraw your consent at any time without giving reasons (Art. 7 para. 3 GDPR). We may then no longer process your data from the time you withdraw your consent. The only exception: We are legally obliged to retain the data for a certain period of time. Such retention periods exist in particular in tax and commercial law.
Right to lodge a complaint with the competent supervisory authority
If you believe that we are in breach of the General Data Protection Regulation (GDPR), you have the right to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. You can contact a supervisory authority in the member state of your place of residence, your place of work or the place where the alleged infringement took place. The right to lodge a complaint exists in addition to administrative or judicial remedies.
Right to data portability
Data that we process automatically on the basis of your consent or in fulfillment of a contract must be handed over to you or a third party in a commonly used, machine-readable format if you request this. We can only transfer the data to another controller if this is technically possible.
Right to data access, erasure and rectification
In accordance with Art. 15 GDPR, you have the right to receive information free of charge about what personal data we have stored about you, where the data comes from, to whom we transmit the data and for what purpose it is stored. If the data is incorrect, you have the right to rectification (Art. 16 GDPR); under the conditions of Art. 17 GDPR, you may request that we erase the data.
Right to restriction of processing
In certain situations, you can request that we restrict the processing of your data in accordance with Art. 18 GDPR. The data may then - apart from storage - only be processed as follows:
- with your consent
- for the assertion, exercise or defense of legal claims
- to protect the rights of another natural or legal person
- for reasons of important public interest of the European Union or a Member State
The right to restriction of processing exists in the following situations:
- You have disputed the accuracy of your personal data stored by us and we need time to check this. Here you have the right for the duration of the review.
- The processing of your personal data is unlawful or was unlawful in the past. In this case, you have the alternative right to erasure of the data.
- We no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims. Alternatively, you have the right to have the data erased.
- You have lodged an objection in accordance with Art. 21 (1) GDPR and now your interests and ours must be weighed against each other. You have the right to do so as long as the result of the balancing process has not yet been determined.
Hosting and Content Delivery Networks (CDN)
External hosting
Our website is hosted on a server of the following internet service provider (hoster):
Hostpoint AG
New Jonastrasse 60
8640 Rapperswil-Jona
Has an order processing contract been concluded with the hoster or are standard contractual clauses (SCC) used?
Yes
How do we process your data?
The host stores all data from our website. This also includes all personal data that is collected automatically or through your input. This may include in particular Your IP address, pages accessed, names, contact details and inquiries as well as meta and communication data. When processing data, our hoster complies with our instructions and only ever processes the data to the extent that this is necessary to fulfill the service obligation to us.
On what legal basis do we process your data?
Since we address potential customers via our website and maintain contact with existing customers, the data processing by our hoster serves to initiate and fulfill the contract and is therefore based on Art. 6 para. 1 lit. b) GDPR. Furthermore, it is our legitimate interest as a company to provide a professional website that meets the necessary requirements in terms of security, speed and efficiency. In this respect, we also process your data on the basis of Art. 6 para. 1 lit. f) GDPR.
Data collection on this website
Use of cookies
Our website places cookies on your device. These are small text files that are used for different purposes. Some cookies are technically necessary for the website to function at all (necessary cookies). Others are required to perform certain actions or functions on the site (functional cookies). For example, without cookies it would not be possible to use the benefits of a shopping basket in an online store. Other cookies are used to analyze user behavior or to optimize advertising measures. If we use third-party services on our website, e.g. to process payment transactions, these companies may also leave cookies on your device when you access the website (so-called third-party cookies).
How do we process your data?
Session cookies are only stored on your device for the duration of a session. As soon as you close the browser, they disappear automatically. Permanent cookies, on the other hand, remain on your device if you do not delete them yourself. This can lead, for example, to your user behavior being permanently analyzed. You can use the settings in your browser to influence how it handles cookies:
- Do you want to be informed when cookies are set?
- Do you want to exclude cookies in general or for certain cases?
- Do you want cookies to be deleted automatically when you close your browser?
If you deactivate or do not allow cookies, the functionality of the website may be restricted.
If we use cookies from other companies or for analysis purposes, we will inform you about this in this privacy policy. We also ask for your consent in this regard when you visit our website.
On what legal basis do we process your data?
We have a legitimate interest in ensuring that our online services can be used by visitors without technical problems and that all desired functions are available to them. The storage of necessary and functional cookies on your device therefore takes place on the basis of Art. 6 para. 1 lit. f) GDPR. We set all other cookies on the basis of Art. 6 para. 1 lit. a) GDPR, provided that you give us your consent to do so. You can revoke this at any time with effect for the future. If you have consented to the placement of necessary and functional cookies when your consent was requested, these cookies will also be stored exclusively on the basis of your consent.
Cookie consent with Complianz
What is Complianz?
Consent management provider (CMP) for obtaining, processing and forwarding GDPR-compliant consent
Who processes your data?
Complianz is a locally embedded tool; processing is carried out directly by the controller. The provider of Complianz is Complianz B.V., Kalmarweg 14-5, 9723 JG Groningen, Netherlands
How do we process your data?
We use Complianz to obtain your consent to the storage of cookies on your device and to document this in compliance with data protection regulations. When you visit our website and close the Complianz cookie window with the request for consent, the following data is stored:
- Your IP address (from which your country is also determined)
- the browser used
- the language used
- the website accessed
In addition, Complianz stores various cookies in your browser in order to be able to assign the consents given or their revocation to your browser. All data collected will be stored until the cookies are no longer needed, you delete the Complianz cookies or you ask us to delete the data. This only does not apply if we are legally obliged to store the data. A connection to third-party servers is not established.
On what legal basis do we process your data?
We are legally obliged to obtain the consent of our website visitors for the use of certain cookies. We use Complianz to fulfill this obligation. The legal basis for data processing is therefore Art. 6 para. 1 lit. c) GDPR.
Server log files
Server log files log all requests and access to our website and record error messages. They also contain personal data, in particular your IP address. However, this is anonymized by the provider after a short time so that we cannot assign the data to you personally. The data is automatically transmitted from your browser to our provider.
How do we process your data?
Our provider stores the server log files in order to be able to track the activities on our website and to detect errors. The files contain the following data:
- Browser type and version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address (anonymized if necessary)
We do not merge this data with other data, but only use it for statistical analysis and to improve our website.
On what legal basis do we process your data?
We have a legitimate interest in ensuring that our website runs smoothly. It is also in our legitimate interest to obtain an anonymized overview of access to our website. The data processing is therefore in accordance with Art. 6 para. 1 lit. f) GDPR is lawful.
Contact form
You can send us a message using the contact form on this website.
How do we process your data?
We store your message and the information from the form in order to be able to process your request, including follow-up questions. This also applies to the contact details provided. We will not pass the data on to other persons without your consent.
How long do we store your data?
We delete your data as soon as one of the following points occurs:
- Your request has been finally processed.
- You ask us to delete the data.
- You revoke your consent to storage.
This only does not apply if we are legally obliged to retain the data.
On what legal basis do we process your data?
If your request is related to our contractual relationship or serves the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b) GDPR. In all other cases, it is in our legitimate interest to process requests addressed to us effectively. The legal basis for data processing is therefore Art. 6 para. 1 lit. f) GDPR. If you have consented to the storage of your data, Art. 6 para. 1 lit. a) GDPR is the legal basis. In this case, you can withdraw your consent at any time with effect for the future.
Request by e-mail, telephone or fax
You can send us a message by e-mail or fax or give us a call.
How do we process your data?
We store your message and the contact details you have provided or the telephone number you have transmitted so that we can process your inquiry, including any follow-up questions. We will not pass the data on to other persons without your consent.
How long do we store your data?
We delete your data as soon as one of the following points occurs:
- Your request has been finally processed.
- You ask us to delete the data.
- You revoke your consent to storage.
This only does not apply if we are legally obliged to retain the data.
On what legal basis do we process your data?
If your request is related to our contractual relationship or serves the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b) GDPR. In all other cases, it is in our legitimate interest to process requests addressed to us effectively. The legal basis for data processing is therefore Art. 6 para. 1 lit. f) GDPR. If you have consented to the storage of your data, Art. 6 para. 1 lit. a) GDPR is the legal basis. In this case, you can withdraw your consent at any time with effect for the future.
Social media plugins
Use of social media plugins
Regular use
We use social media plugins on our website. You can recognize them by the social network logos. Thanks to the plugins, you can easily share the content on our website in social networks. The individual plugins we use can be found in the list at the end of this section. Here you will also find the relevant data protection information for the networks.
How do we process your data?
Due to the embedded plugins, a connection to the servers of the social networks is established when you visit our website. This happens even if you do not share any content. In this way, the offering companies learn that the website was visited via your IP address. If you are logged into your social network account when you visit our website, the transmitted data can also be assigned to your personal profile. If you do not want this to happen, you must log out of your account before you continue surfing the Internet.
With the exception of Xing, all networks store the IP address. Other personal data may be added. Your data is usually transferred to servers in the USA. If this is the case, you can find out the basis on which this is done in the information on the networks below.
On what legal basis do we process your data?
It is important for the success of our company to be present in social networks. It is therefore in our legitimate interest to use social media plugins to ensure that the content of our website and our offers can be easily shared. The legal basis for data processing is Art. 6 para. 1 lit. f) GDPR.
If you have consented to data processing, we process your data exclusively on the basis of Art. 6 para. 1 lit. a) GDPR. You can withdraw your consent at any time. We may no longer process your data from the time you withdraw your consent.
By activating the button, you give your consent for a link to be established to the social network concerned, for your IP address and possibly other data to be transmitted and for your surfing behavior to be tracked by the social media company. This means that data processing in accordance with Art. 6 para. 1 lit. a) GDPR is lawful. You can withdraw your consent at any time. We may no longer process your data from the time of withdrawal.
Which social media plugins do we use?
What is Instagram?
Social network
Who processes your data?
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Where can you find more information about data protection on Instagram?
https://instagram.com/about/legal/privacy/
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
Analysis tools and advertising
We use the following tools to analyze the behavior of our website visitors and to show you advertising.
Google Tag Manager
What is Google Tag Manager?
Tag management system for the integration of tracking codes and conversion pixels of Google Ireland. Ltd.
Who processes your data?
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection at Google Tag Manager?
https://policies.google.com/privacy
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How do we process your data?
We use the Google Tag Manager. This tool helps us to integrate tracking codes and conversion pixels into our website, manage them and play them out. Google Tag Manager does not create any user profiles itself, does not place any cookies on your device and does not analyze your behavior as a user. However, it does record your IP address and transmits it to Google servers in the USA.
On what legal basis do we process your data?
We have a legitimate interest in the fast and uncomplicated integration and management of various tools on our website. The use of the Google Tag Manager is therefore permitted under Art. 6 para. 1 lit. f) GDPR is lawful. If you have consented to the disclosure of your IP address, we process your data exclusively on the basis of Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future.
Google Analytics
What is Google Analytics?
Tool for the analysis of user behavior of Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland
Has an order processing contract been concluded with Google Analytics?
Yes
Where can you find more information about data protection at Google Analytics?
https://support.google.com/analytics/answer/6004245?hl=de
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How can you prevent data collection?
Among other things with a browser plugin: https://tools.google.com/dlpage/gaoptout?hl=de
How do we process your data?
We are always interested in optimizing our web offering for visitors to our website and placing advertising in the best possible way. Google Analytics, a tool that analyzes user behavior and thus provides us with the necessary database for adjustments, helps us to do this. The tool provides us with information about the origin of our visitors, their page views and the time they spend on the pages, as well as the operating system they use.
Standard processing
To collect the data, Google Analytics uses cookies, device fingerprinting or other technologies to recognize users. The data is transmitted to Google servers in the USA and summarized in a profile that can be assigned to you or your device using the IP address that is also recorded.
You can prevent Google from processing your data by installing a browser plug-in that Google itself provides: https://tools.google.com/dlpage/gaoptout?hl=de.
IP anonymization
We have activated the "IP anonymization" function within Google Analytics. For you, this means that Google shortens your IP address (from the EU or EEA) before transmitting it to the USA. Only in exceptional cases does Google transmit the full IP address to servers in the USA and truncate it there.
Demographic characteristics
We use the "demographic characteristics" function of Google Analytics to display suitable advertisements to visitors to our website within the Google advertising network. As a result, reports can be created that contain statements about the age, gender and interests of our website visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. It is not possible to assign the collected data to specific persons.
You can deactivate the function in the settings of your Google account.
How long do we store your data?
Google deletes or anonymizes data stored at user and event level that is linked to cookies, user identifiers (e.g. user IDs) or advertising IDs after 14 months according to its own information (see https://support.google.com/analytics/answe r/7667196?hl=de).
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in the analysis of user behavior for the purpose of optimizing our website and the advertising placed on it. The data processing is therefore permitted under Art. 6 para. 1 lit. f) GDPR is lawful. In the event that, for example, you have consented to the storage of cookies or have otherwise consented to data processing by Google Analytics, only Art. 6 para. 1 lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.
Google Ads
What is Google Ads?
Online advertising program of Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland
Has an order processing contract been concluded with Google Ads?
Yes
Where can you find more information about data protection at Google Ads?
https://policies.google.com/privacy?hl=de&gl=de
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How do we process your data?
We use Google Ads. Google's advertising program enables us to display advertisements in the Google search engine or on third-party websites when visitors to our website enter certain search terms on Google (keyword targeting). Furthermore, we can place targeted advertisements (target group targeting) based on the user data available at Google (e.g. location data and interests). We evaluate the collected data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in the placement and analysis of advertisements. The data processing is therefore permitted under Art. 6 para. 1 lit. f) GDPR is lawful. In the event that, for example, you have consented to the storage of cookies or have otherwise consented to data processing by Google, only Art. 6 para. 1 lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.
Google Conversion Tracking
What is Google Conversion Tracking?
Tool for the analysis of user behavior of Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland
Has an order processing contract been concluded with Google Conversion Tracking?
Yes
Where can you find more information about data protection with Google Conversion Tracking?
https://www.google.de/intl/de/policies/privacy/
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How do we process your data?
We are always interested in optimizing our website for users and placing advertising in the best possible way. We also use Google's conversion tracking for this purpose. With its help, we can record whether and how often visitors have clicked on certain buttons on our website and which products have been viewed and purchased particularly frequently (conversion statistics). In the course of data collection and storage, we do not receive any information with which we can personally identify individual visitors. Google itself uses cookies or comparable recognition technologies for identification purposes.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in the analysis of user behavior for the purpose of optimizing our website and the advertising placed on it. The data processing is therefore permitted under Art. 6 para. 1 lit. f) GDPR is lawful. In the event that, for example, you have consented to the storage of cookies or have otherwise consented to data processing by Google Conversion Tracking, only Art. 6 para. 1 lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.
META Pixel
What is META Pixel?
Tool for analyzing user behavior that measures the effectiveness of advertising on Facebook
Who processes your data?
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland
Has an order processing contract been concluded with META Pixel?
Yes
Where can you find more information about data protection at META Pixel?
https://de-de.facebook.com/about/privacy/
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How can you prevent data processing?
If you have a Facebook account: Deactivate the remarketing function "Custom Audiences" in the settings for advertisements(https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account: Deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
How do we process your data?
We use the META Pixel on our website. This analysis tool helps us to learn more about the behavior of visitors to our website after they have clicked on one of our ads on Facebook. This enables us to measure how effective our Facebook advertising is and to align future advertising measures with the knowledge gained. The data that Facebook collects via the pixel is anonymous to us as the operator of this website. We are therefore unable to identify you as a visitor. However, the data is stored and processed by Facebook. Facebook establishes a connection to your Facebook account via the pixel and also uses the data to place advertisements within and outside the network (see Facebook Data Usage Policy). In the course of storage and processing, Facebook also transfers the data to the USA and other third countries.
If you have a Facebook account, you can deactivate the remarketing function "Custom Audiences" in the settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
If you do not have a Facebook account, you have the option of deactivating usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in effective advertising measures in social networks. The data processing is therefore permitted under Art. 6 para. 1 lit. f) GDPR is lawful. In the event that you have consented to the storage of cookies, for example, or have otherwise consented to data processing by Facebook, only Art. 6 para. 1 lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.
Newsletter
Rapidmail
What is Rapidmail?
Service for sending newsletters and analyzing recipient behavior
Who processes your data?
rapidmail GmbH, Wentzingerstraße 21, 79106 Freiburg im Breisgau, Germany
Has an order processing contract been concluded with Rapidmail?
Yes
Where can I find more information about data protection at Rapidmail?
https://www.rapidmail.de/datenschutz
How do we process your data?
We use Rapidmail to send out our newsletter. The service manages the data of newsletter subscribers for us, sends out our newsletter and analyzes our newsletter campaigns.
If you would like to receive our newsletter, we need your e-mail address. We will also use a confirmation e-mail (double opt-in procedure) to check whether you really are the owner of this e-mail address. We do not collect any further data, or only on a voluntary basis. We use your data exclusively for sending the newsletter.
If we send a newsletter via Rapidmail and you open it, a file contained in the newsletter automatically connects to the Rapidmail servers. This tells the service that the newsletter has been opened and registers all clicks on the links it contains. Rapidmail also records technical information such as the time of access, IP address, browser type and operating system.
You can unsubscribe from the newsletter at any time.
How long do we store your data?
After you have unsubscribed, your data will be deleted from the newsletter distribution list. Under certain circumstances, we may also place your e-mail address on a blacklist; this is necessary, for example, if we have received an objection to advertising from you. The storage then takes place on the basis of Art. 6 para. 1 lit. f) GDPR.
Furthermore, we reserve the right to delete the data at any time once the purpose for which it was collected no longer applies or at our own discretion.
On what legal basis do we process your data?
By entering the subscriber list, you consent to data processing by Rapidmail. This is therefore lawful on the basis of Art. 6 para. 1 lit. a) GDPR. You can revoke your consent by unsubscribing from the newsletter or by sending us an informal message. For us, this means that we may no longer send you newsletters from this point on.
Plugins and tools
YouTube (with extended data protection)
What is YouTube?
Video platform
Who processes your data?
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection on YouTube?
How do we process your data?
You can watch YouTube videos on our website. As the provider of YouTube, Google collects and stores certain information about you. However, as we use YouTube in extended data protection mode, this only happens when you start a video. Specifically, the following happens in this case:
- Google's servers are informed which of our pages have been visited from your device. If you are logged into your YouTube account while surfing, Google can assign your surfing behavior directly to your personal profile. If you do not want this, you must log out of your YouTube account before you continue surfing the Internet.
- Google receives information about visitors to our website via cookies, device fingerprinting or similar recognition technologies. On this basis, the company then creates video statistics, makes its application more attractive to users and prevents attempts at fraud.
- Your data may also be processed beyond this. However, we have no knowledge of the details. We also have no influence on the processing.
Even if you do not start a YouTube video on our website, Google establishes a connection to its DoubleClick network and possibly also to other partners. The extended data protection mode therefore does not mean that Google does not process any of your data when you visit our website.
On what legal basis do we process your data?
By integrating YouTube videos, we want to make our website and our services and offers more appealing. This is our legitimate interest as a company and therefore lawful under Art. 6 para. 1 lit. f) GDPR.
If you have consented to data processing, we process your data exclusively on the basis of Art. 6 para. 1 lit. a) GDPR. You can withdraw your consent at any time. We may no longer process your data from the time you withdraw your consent.
Google Fonts (local hosting)
We use fonts from the US company Google on our website. We have installed the fonts locally so that there is no connection to Google's servers when you visit our website.
Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Google Maps
What is Google Maps?
Map service of Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection at Google?
https://policies.google.com/privacy?hl=de
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How do we process your data?
We use Google Maps on our website. To enable you to use all the functions of the map service, Google stores your IP address on one of its servers in the USA.
On what legal basis do we process your data?
The maps from Google Maps ensure that the locations specified on our website are easier for visitors to find. As a company, we have a legitimate interest in this. Data processing is therefore permitted under Art. 6 para. 1 lit. f) GDPR is lawful.
If you have consented to data processing, we process your data exclusively on the basis of Art. 6 para. 1 lit. a) GDPR. You can withdraw your consent at any time. We may no longer process your data from the time you withdraw your consent.
Google reCAPTCHA
What is Google reCAPTCHA?
Test tool for distinguishing between people and computers from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection at Google?
https://policies.google.com/privacy?hl=de
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.
How do we process your data?
We use Google reCAPTCHA to check whether data entered into forms on our website originates from a human or from a computer. For you, this means that the test tool analyzes your behavior as a visitor to our website based on various characteristics. The analysis does not begin when you use the test tool, but when you visit our website. Various data is recorded, e.g. the IP address, the time spent on our website and mouse movements made. The data is forwarded to Google.
On what legal basis do we process your data?
As a company, we have a legitimate interest in protecting our website from spam and abusive spying. The data processing is therefore in accordance with Art. 6 para. 1 lit. f) GDPR is lawful.
If you have consented to data processing, we process your data exclusively on the basis of Art. 6 para. 1 lit. a) GDPR. You can withdraw your consent at any time. We may no longer process your data from the time you withdraw your consent.
Wordfence
What is Wordfence?
Firewall and security scanner for WordPress websites
Who processes your data?
Defiant Inc, 800 5th Ave Ste 4100, Seattle, WA 98104, USA
Has an order processing contract been concluded with Wordfence?
Yes
Where can you find more information about data protection at Wordfence?
https://www.wordfence.com/privacy-policy/
On what basis do we transfer your data to the USA?
On the basis of standard contractual clauses of the European Commission (see https://www.wordfence .com/help/general-data-protection-regulation/)
How do we process your data?
To protect our website from malicious traffic, we use the Wordfence plugin. It identifies and blocks data that contains malicious code or content and checks core files, themes and plugins for malware, incorrect URLs, backdoors, SEO spam, malicious redirects and code injections. In order for these measures to be carried out, our website is permanently connected to the servers of Defiant Inc. in the USA. On these servers, access to our website is compared with the data that Wordfence has stored in its database and blocked if necessary.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in protecting ourselves from malicious data traffic. The data processing is therefore permissible under Art. 6 para. 1 lit. f) GDPR is lawful.
If you have consented to data processing, we process your data exclusively on the basis of Art. 6 para. 1 lit. a) GDPR. You can withdraw your consent at any time. We may no longer process your data from the time you withdraw your consent.
Elementor
What is Elementor?
Plugin for the creation of websites
Who processes your data?
Elementor 8 THE GRN STE A DOVER, DE 19901 USA
Has an order processing contract been concluded with Elementor?
Yes
Where can you find more information about data protection at Elementor?
https://elementor.com/about/privacy/
On what basis do we transfer your data to the USA?
Elementor complies with the standard contractual clauses of the European Commission (see https://elementor.com/about/privacy/)
How do we process your data?
We use the "Elementor Website Builder for WordPress" plugin on our website. This plugin does not process any personal data. However, cookies are used to store the number of page views and active sessions of the user.
On what legal basis do we process your data?
By integrating the Elementor plugin, we want to make our website and our services and offers more appealing. This is our legitimate interest as a company and therefore lawful under Art. 6 para. 1 lit. f) GDPR.
Other services and data processing
Amelia booking tool
Data processing on social media
What is social media?
By social media, we mean the social networks on which we have created publicly accessible profiles. You can find out which social networks these are below.
Who processes your data?
The respective operating companies of the social networks. The individual operators can be found below under the respective networks.
How is your data processed?
The operators of social networks are generally able to collect and evaluate comprehensive data about the behavior of visitors and users of the network. It is not possible for us to track all processing operations in the social networks we use, which is why further processing operations that are not listed here may be carried out by the operators of the social networks. You can find more information on this in the terms of use and privacy policies of the respective social networks.
The processing of your data can be triggered when you visit the website of the social network or our profile page there. Even if you visit a website that uses certain network content, e.g. like or share buttons, data may already be transferred to the operators of the social network. If you yourself are a user of the social network and are logged into your user account, your visit to our profile page can be assigned to your account by the operator of the social network. Even if you have not registered a user account yourself or are not logged in, the operator of the network may still collect your personal data, e.g. by collecting your IP address or setting cookies. With this data, the operators can create user profiles tailored to your behavior and interests and show you interest-based advertising inside and outside the network. If you are a registered user of the network, interest-based advertising can also be displayed on all devices on which you are or were logged in.
What is the legal basis for processing your data?
Our profiles on social networks are intended to ensure that our company has the widest possible presence on the Internet. As a company, we have a legitimate interest in this. The data processing is therefore in accordance with Art. 6 para. 1 lit. f GDPR is lawful.
The data processing operations and analyses carried out by the social network operators themselves may be based on other legal bases. These must be specified by the operators of the social networks.
Who is responsible for processing your data and how can you assert your rights?
If you visit one of our profiles in the social networks, we are jointly responsible with the operator of the respective network for the data processing operations triggered during this visit. In principle, you can assert your rights against both us and the operator of the respective network.
Despite the joint responsibility with the operators of the social networks, our influence on the data processing operations of the respective operator is limited and is primarily based on the specifications of the operator.
How long will your data be stored?
If we collect data via our profiles in the social networks, these are deleted from our systems as soon as the purpose for their storage no longer applies, you request us to delete them or you revoke your consent to their storage. Stored cookies remain on your end device until you delete them. Mandatory statutory provisions - in particular retention periods - remain unaffected.
We have no influence on how long the operators of the social networks store your data, which the operators collect for their own purposes. You can obtain information on this directly from the operator of the respective social network, e.g. in the respective privacy policy.
Which social media do we use?
YouTube
What is YouTube?
A social network in the form of an online video portal
Who processes your data?
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Will your data be transferred to third countries?
Yes
Where can you find more information about data protection on YouTube?
https://policies.google.com/privacy?hl=de
Where can you as a user adjust your data protection settings?
https://policies.google.com/privacy?hl=de#infochoices